PLACES are filling up on our JournoBiz workshop for freelance journalists wanting to find out more about the benefits and potential pitfalls of so-called 'commercial writing'.
For anyone interested in booking one of the last few remaining places, here are the details of the day-long event, to be held in central London (the Friends' Meeting House opposite Euston Station) on Saturday, February 21.
Areas covered will include:
Ethics - is commercial writing for you? How can you or should you juggle this with a career in freelance journalism? What are the conflicts of interest and how can they be avoided?
Writing style - How does it differ from more objective styles of writing?
How to get work - What's the point of networking? Getting the most from contacts. Finding 'strategic alliances' to go after more/bigger work
Getting paid - Advice based on experience of contracts and order forms, with templates provided.
Clients from hell? Guidance on how to deal with and strengthen relationships with corporate clients
The cost, inclusive of VAT is £100. There is a 15 per cent discount for JournoBiz members, with the cost being £85 inclusive of VAT.
About the trainers:
Linda Jones
I'm the managing director of Passionate Media, an agency that works on copywriting, PR, blogging, podcasting and other marketing support/editorial services for a range of customers. The company was started in 2003 to allow me to work around my children. I'm an established media trainer, working in-house and with individuals to help them maximise their commercial writing potential. I'm also the author of The Greatest Freelance Writing Tips in the World. As a journalist I have sold stories over the years to most women’s weeklies, tabloids and broadsheets and these days cling on to some feature writing amid the demands of running a growing agency. My freelance writing tips blog is here.
My colleague Carol
Carol Garrington is the award-winning marketing director at Passionate Media and oversees the company's accounts and cash flow system. Carol offers realistic advice on dealing with clients and getting paid. She also runs a flourishing networking group for businesswomen in the West Midlands.
Itinerary: Commercial Writing Seminar
21st February 2009
Itinerary
9.15am Arrival
9.30am Ethics - is commercial writing for you?
How can you or should you juggle this with a career in
freelance journalism?
What are the conflicts of interest and how can they be
avoided?
10.45am Coffee break
11.00am Writing style - How does it differ from more objective
styles of writing?
Practical exercise - Writing different sorts of copy
How to get work - What's the point of networking?
Getting the most from contacts
Finding 'strategic alliances' to go after more/bigger work
Practical exercise – networking practice
1.00pm Break for lunch
1.45pm Guidance on how to deal with and strengthen relationships
with corporate clients
Dealing with the client from hell
Practical exercise - Communicating with corporate clients
3.15pm Coffee break
3.30pm Getting paid - Advice based on experience of contracts and
order forms, with templates provided
4.30pm Finish
Please note that content and timings may be subject to change. Any changes made will be to ensure we meet the requirements of delegates. Get in touch by emailing Carol on Carol@passionatemedia.co.uk if you would like to know more.
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