HERE'S today's coverage of Neil's arrival and the new podcasting service we are offering.
It's great to see Elisabeth Lewis-Jones of the CIPR offering her words of wisdom about how important including 'new media' in your communications strategy can be.
Caption: Neil Aitchison and Helen Moffat at Passionate Media recording a podcast.
AN AWARD-winning journalist is unleashing the power of podasts and blogs at a Staffordshire features and PR agency.
Former BBC reporter Neil Aitchison has joined Passionate Media in Cannock as new media director and is working with clients to exploit the benefits of the digital world.
Neil offers expertise in the use of digital media via the internet - particularly in audio podcasting, blogging and writing for the web.
He said: “We have already had amazing interest in the new services as businesses and organisations look to make their messages as relevant and accessible as possible as times change and customers want to communicate in different ways.
WITH businesses throughout the UK again counting the cost of flooding, Coleshill IT experts are offering Midlands firms some timely advice on keeping their company safe in the face of disaster.
One of the key areas for our clients who are finding out more about podcasts is that they allow them to expand on expertise or guidance in a given area - helping their customers understand more about what they do and how and why they do it. That expertise can also go further - allowing our commercial and not for profit clients to communicate why they are leaders in their field or underlining their authority.
And of course, they are building trust with their customers or service users - they may not be professional broadcasters but by enabling their customers to listen directly to what they have to say, they are "adding value" to their services, and building a relationship with those who buy from them.
Have a listen to the podcast to hear Helen chat with Neil about the podcast service we provide.
You can also hear Neil interviewing Linda about her book in a podcast here.
The Donna Louise Trust is urging people to don their wellies and join in a with a world record attempt on Sunday, September 28 and thanks to the backing of a major local company, it looks as though participants can do it in style.
Outdoor lesiure wear supplier Scribble is putting its best foot forward in a colourful bid to smash the ‘boot-i-ful’ world record and launch their latest range of wellies.
The company is providing a team for a ‘Give it Sum Wellie’ event in aid of the Midlands children’s hospice on Sunday, September 28, as well as offering participants a free pair of wellies when they buy their first pair.
* Picture shows Emily Mills, 10, gearing up for the world record attempt.