Passionate Blog: Client case study: Walsall New Deal

Overview: We have a long-standing relationship with Walsall New Deal built on trust and professionalism as well as attention to detail and exacting editorial standards.

About the client:

Walsall New Deal is part of a scheme designed to breathe new life into deprived areas of the country and has brought about dramatic improvements in a number of Walsall neighbourhoods. The New Deal for Communities partnership has received national acclaim thanks to its work in Blakenall, Bloxwich and Leamore.
It is a cornerstone of the Government’s Neighbourhood Renewal Programme, which has invested £2 billion nationally since 2000, of which £52 million will be spent locally by the programme’s end in 2011.
New Deal is about regenerating areas by encouraging residents to get involved in decision-making. They are helped by partnerships with Walsall Council, Walsall teaching Primary Care Trust, the police and a number of other local agencies.

Support has included-

We have worked on features, awards submissions, newsletters and other material for New Deal. We are compiling a style guide to help employees and stakeholders ensure a more streamlined approach to brand identity as well as a better adherence to guidelines on the use of the written English language. In the forthcoming months we are embarking on editorial training for New Deal staff and community groups to empower them to better harness the power of the written word.

Testimonial

We have always been impressed by the excellent calibre of work by Passionate Media, having seen the standards offered by other writers. Features compiled for the Express & Star newspaper have been notable for their quality and scope.

Passionate Media have worked on a variety of features for us, as well as proofreading printed materials and providing copy for a variety of uses. As a team of media professionals, we know we can rely on them to meet our requirements, on time and on budget.

Passionate Media’s professionalism now provides a “safety net” for our in-house publications which serve residents across the area. They sub and proof-read the publications to make sure that they are as engaging as possible.

The team’s expertise has also led to them putting together a style guide to help our employees understand the finer points of grammar and syntax, as well as assuring that our brand is reflected consistently and professionally across our publications.

I have no hesitation in recommending the services of Passionate Media.

Andrew Bradley, Communications manager, Walsall New Deal