Just don't call them "the twins" Big Brother!

TAMBA'S Twins, Triplets & More Week is fast approaching and this year it's a pretty low-key affair. That means I'm helping out voluntarily.

Please consider voting and commenting here if you would like to help my small part in continuing to help raise awareness of issues affecting twins, triplets or more. I've a few ideas up my sleeve as to what to do with the results. Big Brother will hopefully be a good hook...

In the past, we have worked on local, regional, national and yes (get me) international coverage. It's listed after the cut if you'd like to know more.

TV:
Working Lunch, Newsround, Central Lifeline, Central News 'Real Life,' Central News (Oxford)
Central News (Birmingham) BBC News 24, Sky TV. Ceefax

Radio:
BBC World Service, BBC Five Live - Simon Mayo, Beacon Radio, BBC Lancashire, BBC Radio 4, BBC Shropshire, BBC Wales, BBC WM, BBC World Service, Fox FM, Real Radio - Wales, Saga FM.

Online
BBC Online
BBC Top Gear website
Various parenting websites, including BabyWorld.

National magazines/papers/agency:
Daily Express, Daily Mirror, Daily Mail, The Guardian, Hello! Magazine, The Independent, The Observer,
Mail on Sunday, News of the World, Press Association, Sunday Express, Sunday Times, The Times.

Regional papers: Pretty much 'blanket' coverage. Included:

Birmingham Post
Blackpool Gazette
Coventry Evening Telegraph,
Express & Star
Newcastle Chronicle
Oxford Mail
Shropshire Star

Specialist publications

Charity Week
PR Week
Various parenting magazines including Prima Baby

And here's what Tamba thought of it all:

Reference for Passionate Media Relations by Helen Forbes, Tamba director.

Passionate work with Tamba to promote awareness about issues affecting multiple birth children and their families and the work of Tamba, especially working towards our annual Twins, Triplets & More Week held in July.

Tamba had not paid for a PR role before Linda Jones became involved and in the past the charity was overly wary of the media, to the detriment of its national profile and its mission to support multiple birth children in the UK.

On a very modest budget Linda and her team have achieved a great deal on behalf of the organization and we have been delighted to see coverage on national TV and radio and a wide cross-section of the national press. Linda's work also involves giving PR support to our network of twins clubs, which has resulted in substantial amounts of positive coverage in
local media up and down the country which we were equally delighted with.

Linda has been very successful in building lasting relationships with journalists on the charity's behalf, whilst balancing this with a sensitive understanding of families' needs.

Since the PR campaign led by Passionate, Tamba has seen an increase in overall membership and membership retention rates, and a growing number of enquiries from families and journalists interested in the work we are doing.

On behalf of Tamba, I have no hesitation in recommending Passionate's services. [Linda]

Comments

[Armand Rousso]

Very interesting article Linda. Armand Rousso

[johnli2]

Mr. Armand Rousso I wrote your study on PR and Media and I just wanted to congratulate you for this one for my University diploma.
Best regards
John Li